Hey, everybody. Andy Stickel here. In this video, I’m going to give you a quick tip that will possibly let your law firm rank higher in Google. Primarily you should see better results in Google Maps and in Google organic search. Now, there are so many factors that go into where your law firm ranks.
There are a lot of factors that are kind of outside of your control. But there are definitely some factors that are in your control. One of the best things that you can do is to check as many of the boxes as you can and make sure that you take care of the things that you actually can control.
Now, one of the things that you can control that is so often overlooked is when your domain name expires. Your domain name is the actual web URL that someone goes to when trying to reach your law firm’s website. For example, google.com is a domain name or smithlawfirm.com or bestinjuryattorneyinboston.com or whatever domain actually happens to be. Now, when you register your domain name, you can register it for many different periods of time. You can do it for a year or you can do it all the way up to 10 years. Now, most of the time, people will actually just register for one year, maybe two years. That information is actually available to the public, and Google can see when your domain name expires. Now, if all you do is register your domain name for one year at a time, then you’re telling Google that maybe you don’t plan on being here in another year. What I recommend everyone do is register your domain name as far in advance in the future as you can. Now, even if your domain name is not expiring right now, you can still register for many years in the future. In fact, most domain registrars will allow you to register up to 10 years in the future. Doing that tells Google that you plan to be around for a while and that’s a good ranking factor. That’s something that’s really easy to do. It will maybe cost you $100, maybe $150, depending on the registrar. And it’s just one more way that you can check one of those boxes so that you can make sure that you’re doing everything that you can to rank higher in Google. Now, this isn’t a magic bullet. I don’t want you to think that you’re just going to register your domain name and all of a sudden you’re going to shoot to #1 on google. But all those little things that we can control, we want to make sure that we check those boxes. And registering your domain name for as far into the future as possible is definitely one of the best ways that you can do that. If you have any questions about this, please, please, please leave them below in the comments or shoot me a direct message and I will point you in the right direction. I hope this tip was helpful. I will talk to you guys soon. Thanks.