Over the weekend, I saw an ad for a person who does financial advising and wealth management, running infomercials every Sunday. The reason I want to highlight this ad is because I think she does a really good job.
How Psychology Can Be Incorporated Into Marketing
Her performance kind of bothers me because it’s really obvious that she’s reading, but what she does well is not say anything about herself, all she does is talk about what people are going to get out of working with her.
She offers these free dinners and lunches and says when you come to this thing, you’re going to get this and that, and the reason this works so well is that she’s playing into psychology.
People only care about themselves, no offense, people do not care about you. They only care about what you can do for them, and about how hiring you benefits them. that’s why she doesn’t say in her ad, “I’ve been a financial planner for 25 years” and” I’ve got this award.” All she does is says what we were going to get out of coming to this lunch, and clearly, it’s stuff that she knows that her target audience wants.
Let’s take a look at the ad. Watch this to see how you can apply this to your business, instead of talking about yourself. If you lead with the benefits and what people are going to get out of working with you, I think you’ll have a lot of success.
“And I’d like to invite you as a guest to enjoy a complimentary evening of food, fun, and information with me at our next financial education dinner event. We’re gonna discuss important issues that can impact your portfolio in retirement. These topics include how to find real financial security with an unstable stock market, how to put together a retirement income plan that you can’t outlive, how Washington DC in the US economy and economies abroad will affect American retirees, how to stress test your portfolios for future performances, where can you find the most reasonable rates of return and so many more topics from social security to estate planning. If you’re retiree or pre-retiree then now’s the time to take control of your retirement. Call us now, seats are limited. I look forward to seeing you soon and remember you only retire once so let’s get it right. “