Making The Most Of SEO
These days, it’s not enough to simply increase your SEO efforts to ensure a higher rank on Google.
The Panda algorithm really raised the bar in rewarding authenticity to those sites with unique content and as little duplication as possible – even the content within the website. To the Panda algorithm, duplicate content is a major faux pas.
Most websites aggregate their content. This might help a site visitor navigate the different pages when looking for something specific, but it can also mean the ranking takes a hit on Google.
Keep in mind that while this might include plagiarism, there’s a quick and easy way to fix this.
Avoiding Duplicate Content
A duplicate content check takes just a few minutes to complete, and the information is invaluable. One of the most reliable websites to conduct a search is siteliner.com. It’s free and easy to use.
You simply type your address and it provides in both text and charts the level of duplication it finds on your website. It looks at meta descriptions, blog titles, content and even within author pages if your site has this feature.
The Role Of Google Algorithms
Next, you’ll want to see if the duplicated content is cataloged within Google’s algorithm. Again, a quick check is all it takes.
We’ll use the same site we explored in our YouTube video: https://www.cannon-dunphy.com Running it through siteliner.com, we see there are several pages that have some duplication.
This is not unusual on sites that have all of their blogs listed for visitor convenience. For instance, some organizations put past blogs in retention on their site.
It’s still available for anyone wishing to read the posts, and it still shows up in the returns when you search within the website. To see if both pages are indexed – which means Google has found and could be penalizing the site in the returns – simply place the word and the colon “site:” before the address:
site:https://www.cannon-dunphy.com
If the page is cataloged, it shows up in the search results. The fix that prevents this is really easy. A quick chat with your IT personnel and a request that they tag the duplicate content with a “no index” tag is all it takes.
The information is still available, but Google won’t index it, and therefore, you won’t be penalized for duplicate content.
Have questions or want to learn more about how to prevent Google penalties for your firm’s website?
Give us a call today and let’s see if there are other ways that we can help your digital marketing efforts.