One of Facebook group members shared a really smart way that this law firm has done content marketing and this is something that we do for some of our clients from time to time, and it works really well. I want to show you what they did, what the benefits are, the results, and how easy it is to do this.
Using Research To Create Content
What this Facebook group member did was share a local news story from WTOC in Savannah, Georgia, which is their local television station. This news story included a link from the law firm, Butler, Wooten, and Peak, which is a personal injury law firm that operates out of Savannah.
What Butler, Wooten, and Peak did was create an interactive map on their website that shows the most stretches of road in the state of Georgia. They did this by using public data and personal records to create an excel spreadsheet that simply was d a report with the data, which is an awesome way to do this.
They even created an interactive map, which is something you don’t necessarily need to do. You could probably hire a graphic designer to map these out for you, or you could make a list like this and write an article about it, and it could still get covered by the newspaper. This is because local news is always looking for stories.
Is This Kind Of Content Marketing Beneficial For SEO?
If you can do this research and then provide the data, all they have to do is share it on their website, ultimately giving you a link. This is beneficial because it is a locally relevant link that talks about car accidents and it’s going to give you link juice, as it is referred to in SEO. This will help, not only with traffic from people that are looking at this article online, but this will also provide a huge boost on Google.
How To Create Content That Your Local News Will Want To Share
We’ve done this before for other clients, and it’s extremely easy. All you have to do is figure out a topic that you can gather data on and create a blog post. You can also go to upwork.com or fiver and find a graphic designer that will create an infographic for you. Then, you send the link to all the news organizations.
All you have to do is give the news a call and say, “hey listen, I’m with Butler, Wooten, and Peak, personal injury law firm, and we put together this great interactive map that shows all of the most dangerous roads throughout Georgia. I’m going to share that link with you to share it with your audience.” Most organizations will say yes.
For example, we did this a couple of years ago for a criminal defense lawyer in California. We contacted all of the main Sherriff’s offices throughout the state of California.
We found out how many DUI arrests there were on Super Bowl Sunday the prior year and the year before that. We started putting together a list to have this ready before the Super Bowl. We put this report together and sent it to all the news organizations in the area, and we said, “hey listen, we created this infographic showing all of the arrests for DUI on Super Bowl Sunday, would you guys be interested in this?” Sure enough, a few of them picked it up, giving us a really good backlink from a couple of different organizations.
This type of content creation is not difficult, you just have to be a little bit creative. Think about what data you can collect and then put it together in a report. Next, send it out to all the local news organizations, and you’ll be very surprised that a lot of them will pick it up, giving you a high-quality relevant link.